Clinical Lab Products’ E-newsletters
Overview
Recipients of Clinical Lab Products’ e-newsletters are hungry for timely industry-specific information. Your advertising message will be in front of the most elite audience, a qualified group of professionals in clinical laboratory community who stay on top of their game!
You benefit from reaching an audience that engages with our content monthly, weekly, and daily.
Benchmarks
- Delivery Rate 99.5%
- Open Rates 6.98%
- Overall Click Rate 17.84%
CLP Prime Weekly E-Newsletter
Every Wednesday, CLP delivers 9 in-depth products and technology focused featured stories to our audience. These articles focus on the latest clinical best practices, technological advancements, and product information.
| Banner | Placement | Specs | Max. Size | Cost |
|---|---|---|---|---|
| Leaderboard | Zone 1 | 728x90 (jpg, png) | 45kb | $2,990 |
| Leaderboard | Zone 2 | 728x90 (jpg, png) | 45kb | $2,250 |
| Leaderboard | Zone 3 | 728x90 (jpg, png) | 45kb | $1,500 |
| Leaderboard | Zone 4 | 728x90 (jpg, png) | 45kb | $1,200 |
| Leaderboard | Zone 5 | 728x90 (jpg, png) | 45kb | $1,050 |
Daily Newsletter
A combination of curated news from around the web and time-sensitive product, research, and company news, these 5 to 7 news briefs give lab professionals the information they need to start each workday.
Banner Placement Specs Max. Size Cost Leaderboard Zone 1 728x90 (jpg, png) 45kb $10,166 Leaderboard Zone 2 728x90 (jpg, png) 45kb $7,625
The Top 10 Monthly Enewsletter
Site analytics give us the capability to see our website’s 10 most popular stories in any given time frame. Monthly, we highlight these stories in a dedicated enewsletter. You benefit from being associated with the best-received stories of the month. And since we already know these stories are popular, open rates for this enewsletter can go above 20%—ensuring high visibility of your brand. Also ask us about sponsoring The Top 10 Stories of the Year enewsletter.
| Banner | Placement | Specs | Max. Size | Cost |
|---|---|---|---|---|
| Leaderboard | Zone 1 | 728x90 (jpg, png) | 45kb | $1,350 |
| Leaderboard | Zone 2 | 728x90 (jpg, png) | 45kb | $950 |
| Leaderboard | Zone 3 | 728x90 (jpg, png) | 45kb | $625 |
Sponsored Eblasts
Overview
Purchasing a sponsored eblast is the perfect way to get your message directly to clinical lab professionals. Buy a sponsored 3rd party eblast to get an exclusive message without competing with other advertisers or, around major industry events, buy into a multi-sponsored eblast (such as to promote your tradeshow booths).
Benchmarks
- Delivery Rate 99.2%
- Open Rates 7.67%
- Click Rate 11.62%
Single Sponsor Blast
Drive traffic for a particular product or special offer by renting Clinical Lab Products’ email list. You own the message and don’t share that e-mail with anyone else. Time it to meet your specific needs for product launches or special offers that have expiration dates.
Current List: 16,619 (3 month average)
Rates: $300 CPM (cost per thousand)
Need help building out your sponsored eblast? Provide us the content and we will do the rest (production charges starting at $200 per blast).
*Available dates for sponsored blasts are limited. Production charge will vary based time needed to build. Contact us for a quote.
Multi-Sponsored Eblasts
Advertisers will provide the following content.
Logo or Product Image (based on blast type) – 175×175 pixels
Title Line – 100 Characters Max
Body Copy – 300 Characters Max
Contact Line – 100 Characters Max (for trade show focused blast, please include a booth number)
Rates: $400 per listing